Standards
Canadian Institute of Marketing

It is generally accepted that a Standard is an accepted or approved example of something against which others are judged or measured. The Canadian Institute of Marketing has adopted a set of Standards upon which to assess credentials of candidates for membership, accreditation of college and university marketing programs, and the design of its examinations for the Certificate of Registration to practise as a Registered Professional Marketer (RPM). The Institute's marketing Standards are heavily based upon the Standards of the Chartered Institute of Marketing in the UK (the world's largest organisation of professional marketers, based in UK, with over 40,000 members).