Membership

The Canadian Institute of Marketing is committed to developing a climate of membership equity that includes acknowledging and eliminating direct, indirect and systemic discrimination. A culture of membership equity recognizes and respects the equal dignity and worth of all who seek to participate in the vision, mission, goal and objectives of the institute. Such a culture is created and maintained by developing an institute-wide commitment to membership equity, supported by policies, programs, practices and traditions that facilitate individuals’ free, safe and full participation.

The institute includes voting and non-voting members. Voting members are Fellows, Registered Professional, Professional and Associate. Non-voting members are Students, Graduates, Honourary members, International Associates, and Affiliates. The qualifications and rights of such classes are determined by Council and made a regulation of the institute. The Registrar shall assess the classification of each applicant.

Members are elected by Council upon recommendation of the Registrar or Educational Requirements and Development Committee. An affirmative vote of a majority of members of Council is required for election.

Each Fellow, Registered Professional, Professional and Associate is entitled to one vote on each matter submitted to a vote of the members. Graduates, International Associates, Students and Affiliates may not vote.

If an applicant holds a valid membership Class in the Chartered Institute of Marketing (UK), that person, upon application to The Canadian Institute of Marketing/ L’institut canadien du marketing, and upon recommendation by the Registrar may be granted an equivalent Class of membership in The Canadian Institute of Marketing/ L’institut canadien du marketing.

Professional marketers have the skills to carry out comprehensive marketing programs for businesses and governments, and manage change. Professional skills are encouraged through university or college education, professional development, and workplace experience. A Professional Member of the Institute may also hold the title of Fellow (FCInst.M) and Registered Professional Marketer (RPM). An Honourary Member may be a retired Professional member of the Institute. A Professional Member may also hold the title of Registered Professional Marketer, after appointment by Council.

There are nine classes of membership in the institute. These are:

Fellow
  1. Ten years of membership in good standing (exception rule in place).
  2. Vote of College of Fellows, Past Presidents and Council based on nomination and application and review.
  3. Membership based on leadership, knowledge, experience and sustained membership.

Honourary
  1. A retired member of at least 15 years membership in The Canadian Institute of Marketing/ L’institut canadien du marketing who no longer wishes to be a voting member.
  2. An official of a like-minded marketing institute recommended by Council upon application for Honourary status, or upon recommendation by an officer of the institute followed by an application and approval by Council.
  3. A dignitary recommended by Council upon application for Honourary status, or upon recommendation by an officer of the institute followed by an application and approval by Council.

Registered Professional Marketer (RPM)

  1. Professional Member of the Canadian Institute of Marketing.
  2. Written multiple choice exam administered by a third party organization to determine knowledge of marketing standards and principles.
  3. Oral exam is administered by the Canadian Institute of Marketing, through its Professional Accreditation Committee, and the GoToMeeting service to determine competency through application of standards, principles and ethics.

  4. Payment of Registration Fee to the Canadian Institute of Marketing for Certificate of Registration and Professional Seal.
    Click for more.

Professional Member (MCInst.M)
  1. Experience - five years in a marketing position, the last two at a senior management level. Senior experience qualifications include college and university heads of departments, and full-time lecturers in marketing with five years business or consulting experience
  2. Academic - any of the following:
    1. A diploma of an Institute of Marketing.
    2. BA, MA or PhD with marketing specialization.
    3. Diploma or university post-graduate diploma in Management Studies or Business Administration with marketing specialization
    4. Other educational or professional qualification with marketing input approved by The Canadian Institute of Marketing or one of its affiliated institutes overseas

Associate Member (ACInst.M)
  1. Experience - Three years in a marketing position, the last at some level of management. Qualifications include Sales Training Managers; Area, Divisional or Assistant Managers of Marketing and/or Sales and similar marketing experience. Also qualified are full time lecturers in marketing at a college or university with three years business or consulting experience.
  2. Academic - any of the following:
    1. Certificate from an Institute of Marketing.
    2. BA or MA in a business related subject with a marketing component.
    3. Diploma or university post-graduate diploma in Business Administration of Management Studies.
    4. Other educational or professional qualifications approved by The Canadian Institute of Marketing of one of its affiliated institutes overseas

International Associate Member (ICInst.M)
  1. A marketer residing and working in a country other than Canada who seeks membership in the Canadian Institute of Marketing, but not voting membership status.
  2. Experience - Three years in a marketing position, the last year at some level of management. Qualifications include Sales Training Managers; Area, Divisional or Assistant Managers of Marketing and/or Sales and similar marketing experience. Also qualified are full time lecturers in marketing at a college or university with three years business or consulting experience.

    Academic - any of the following:
    a. Certificate from an institute of marketing.
    b. B.A. or M.A. in a business related subject with a marketing component.
    c. Diploma or university post-graduate diploma in Business Administration, Marketing, or Management Studies.
    d. Other educational or professional qualifications approved by the corporation or one of its affiliated
    institutes overseas.

Graduate Member (GCInst.M) 

Degree from an accredited college or university in Management Studies, Business Administration or other course with marketing specialization.

Student Member
A second term student registered in and attending an accredited college or university with a marketing program.
Student Application Form - Click here

Affiliate Membership
An individual or corporation interested in participation in the institute's activity and contact with members, but having no interest in professional designation.



Why Join?
  • Members may be identified as professional by the Canadian Institute of Marketing.

  • Membership based on strong academic qualifications and field experience to validate the value and quality of credentials earned by members.

  • Offering of a Certificate of Registration to Professional Members seeking the designation Registered Professional Marketer (RPM), followed by continuing education requirement to maintain RPM classification.

  • Associate and Professional Members residing in Canada or in another country may serve on Council.

  • Opportunity to attend the annual general meeting to have input into the Institute’s plans and initiatives.

  • The Institute and its members recognize international standards of marketing and promote high standards of practice locally.

  • Accreditation of several marketing programs of Canadian colleges and universities enhances value of academic credentials of many members.

  • The Institute Web site, www.professionalmarketer.ca shows Canadian business and governments how to benefit from using the holistic power of marketing, and serves in advancing innovative marketing knowledge and expertise among the Canadian Institute of Marketing membership.

  • The Institute’s journal, “Marketing Canada” is a publication that promotes its members and professional marketing. Members are encouraged to publish their academic papers, case studies and articles addressing industry issues.

  • Affiliation with an ethics-based organization of professional marketers.

  • By adhering to marketing principles and the Institute’s code of ethics, members set standards of practice for others to follow.

  • Global recognition of the vision of the Institute (To be recognized by business, governments and academia as the governing and standards-setting body for professional marketers in Canada) lends credibility to the value of membership both domestically and abroad.

  • Life-long learning about marketing standards, principles and applications.

  • Opportunities for professional marketers to dialogue and meet.

  • Letters of support that attest to the meaning and value of the credentials of any member are offered to members competing for career opportunities or projects.

  • Job and project leads received by the Institute are distributed to the membership.

  • Promotion of the Institute and value of membership at national conferences, seminars, career fairs, student marketing competitions, and through partnerships with organizations involved in delivering marketing seminars and certificate/post graduate diplomas.

  • Membership Directory posted on the Institute’s Web site for members wishing to be publicly listed.

Schedule of Fees
Fees and Assessments ($CAD)
Some fees subject to change*

A $50 fee must accompany an application to cover the cost of processing the application and setting up a membership file and register database.


Dues shall be payable during the first quarter of each calendar year or within 60 days of recommendation for membership by the Registrar.

New members applying late in the calendar year may be eligible for delayed payment of an annual subscription.

Application Processing Fee 

 50.00

Registered Professional Marketer
(Exam and Stamp)

*100.00

Professional Member

 225.00

Associate Member

135.00

International Associate

100.00

Graduate Member

90.00

Student

N/C

Affiliate

*125.00 

Fellow N/C 
Honourary N/C 
Annual Accreditation Fee of
College and University Marketing
Programs
 500.00


PayPal Remittance
click here

Application

Application Forms:

Membership

Bureaus
Members of the Institute specialize in various fields of marketing and may wish to form virtual special interest groups. These groups may meet online through GoToMeeting and GoToWebinar to network and exchange knowledge. The Institute facilitates these knowledge exchanges that are shared with all members.

Bureaus
Committees

Membership Services

Chair position open for Membership Services Committee (MSC)

The position offers all members of the Institute the opportunity to become engaged with the development of important services for the Canadian Institute of Marketing (CIM). In particular, the Chair and the MSC shall work on developing a webinar in conjunction with the Sri Lanka Institute of Marketing (SLIM). This is an exciting project that will provide members of the CIM with professional development and other services. Click here for more information.

Awards

The Canadian Institute of Marketing recognizes the achievements of its members with merit awards that attest to their achievements as professional marketers and knowledge of applying the principles of marketing to the good of their employers, customers and the public.

James H. Jarrett Award of Marketing Excellence
The James H. Jarrett Award was established in 2002 to recognize members who have been successful in marketing a product or service. It is not meant to be issued at every annual meeting – only when a success story with applied marketing is documented.

Terms of Reference

Application Form

Recipients

College of Fellows
Members of the College of Fellows advance the state of professional marketing in Canada, add to its emerging body of knowledge, maintain membership in Institute, and serve as a role model for others in the field of professional marketing. The College may serve as an ad hoc advisory body to Council, the executive committee, standing committees, non standing committees and task groups of The Canadian Institute of Marketing/ L’institut canadien du marketing. The underlying achievement principles for Fellow include leadership, knowledge, experience and sustained membership.

Roster - click here
 

205 Miller Drive
Halton Hills (Georgetown)  •  Ontario  •  L7G 6G4  •  CANADA
T: 416•705•5369  •  info@professionalmarketer.org