The Canadian Institute of Marketing is committed to developing a climate of membership equity that includes acknowledging and eliminating direct, indirect and systemic discrimination. A culture of membership equity recognizes and respects the equal dignity and worth of all who seek to participate in the vision, mission, goal and objectives of the institute. Such a culture is created and maintained by developing an institute-wide commitment to membership equity, supported by policies, programs, practices and traditions that facilitate individuals’ free, safe and full participation.
The institute includes voting and non-voting members. Voting members are Fellows, Registered Professional, Professional and Associate. Non-voting members are Students, Graduates, Honourary members and Affiliates. The qualifications and rights of such classes are determined by Council and made a regulation of the institute. The Registrar shall assess the classification of each applicant.
Members are elected by Council upon recommendation of the Registrar or Educational Requirements and Development Committee. An affirmative vote of a majority of members of Council is required for election.
Each Fellow, Registered Professional, Professional and Associate is entitled to one vote on each matter submitted to a vote of the members. Graduates, Students and Affiliates may not vote.
If an applicant holds a valid membership Class in the Chartered Institute of Marketing (UK), that person, upon application to The Canadian Institute of Marketing/ L’institut canadien du marketing, and upon recommendation by the Registrar may be granted an equivalent Class of membership in The Canadian Institute of Marketing/ L’institut canadien du marketing.
Professional marketers have the skills to carry out comprehensive marketing programs for businesses and governments, and manage change. Professional skills are encouraged through university or college education, professional development, and workplace experience. A Professional Member of the Institute may also hold the title of Fellow (FCInst.M) and Registered Professional Marketer (RPM). An Honourary Member may be a retired Professional member of the Institute. A Professional Member may also hold the title of Registered Professional Marketer, after appointment by Council.
There are eight classes of membership in the institute. These are:
Fellow
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- Ten years of membership in good standing (exception rule in place).
- Vote of College of Fellows, Past Presidents and Council based on nomination and application and review.
- Membership based on leadership, knowledge, experience and sustained membership.
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Honourary
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- A retired member of at least 15 years membership in The Canadian Institute of Marketing/ L’institut canadien du marketing who no longer wishes to be a voting member.
- An official of a like-minded marketing institute recommended by Council upon application for Honourary status, or upon recommendation by an officer of the institute followed by an application and approval by Council.
- A dignitary recommended by Council upon application for Honourary status, or upon recommendation by an officer of the institute followed by an application and approval by Council.
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Registered Professional Marketer (RPM)
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- Professional Member of the Canadian Institute of Marketing.
- Written multiple choice exam administered by a third party organization to determine knowledge of marketing standards and principles.
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Oral exam is administered by the Canadian Institute of Marketing, through its Professional Accreditation Committee, and the GoToMeeting service to determine competency through application of standards, principles and ethics.
- Payment of Registration Fee to the Canadian Institute of Marketing for Certificate of Registration and Professional Seal.
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Professional Member (MCInst.M)
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- Experience - five years in a marketing position, the last two at a senior management level. Senior experience qualifications include college and university heads of departments, and full-time lecturers in marketing with five years business or consulting experience
- Academic - any of the following:
- A diploma of an Institute of Marketing.
- BA, MA or PhD with marketing specialization.
- Diploma or university post-graduate diploma in Management Studies or Business Administration with marketing specialization
- Other educational or professional qualification with marketing input approved by The Canadian Institute of Marketing or one of its affiliated institutes overseas
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Associate Member (ACInst.M)
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- Experience - Three years in a marketing position, the last at some level of management. Qualifications include Sales Training Managers; Area, Divisional or Assistant Managers of Marketing and/or Sales and similar marketing experience. Also qualified are full time lecturers in marketing at a college or university with three years business or consulting experience.
- Academic - any of the following:
- Certificate from an Institute of Marketing.
- BA or MA in a business related subject with a marketing component.
- Diploma or university post-graduate diploma in Business Administration of Management Studies.
- Other educational or professional qualifications approved by The Canadian Institute of Marketing of one of its affiliated institutes overseas
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Graduate Member (GCInst.M)
Degree from an accredited college or university in Management Studies, Business Administration or other course with marketing specialization.
Student Member
A second term student registered in and attending an accredited college or university with a marketing program.
Student Application Form - Click here
Affiliate Membership
An individual or corporation interested in participation in the institute's activity and contact with members, but having no interest in professional designation.
