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Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all of the members and friends of The Canadian Institute of Marketing . Each issue covers articles related to changing marketing theory, applications of principles and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

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Latest Issue
Summer 2011 Vol. 7, Iss. 3

Branding Flavour a key factor in business sustainability
By George D.K. Mante, DipM MCIM, MCInst.M, Chartered Marketer

The art of branding—Part 1I
By Ron (Doc) Halliday, MBA, FCInst.M., RPM, CMC

The marketer in the extreme future
By Anthony Raman, MCInst.M., RPM

Strategizing a CEM initiative
By Dr. Ranjan Madanayake, DBA, CPM, FCMP, FSPMgt, FSBP, MCInstM, RPM, MMA, MNZIM, MIM (SL), MSLIM, FGMN

Nightmares in CRM land
By Eric Doubt, MCInst.M

Strategy—the marketer’s perspective
By Victor K Tanko MBA, MCInst.M

The dark side of marketing communications
By Pierre Wirawan, MCInst.M.

Marketing strategies for growth
By Prasanna Perera, F.C.I.M. (UK), FCInst.M., M.S.L.I.M.,
Marketing and Management Consultant, Chartered Marketer—CIM (UK)
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