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History

In 1982, marketers associated with Algonquin College met in Ottawa to establish a marketing institute modeled after the Chartered Institute of Marketing—UK. The Institute was launched to promote and develop the practice of marketing in Canada by encouraging the adoption of professional Standards and qualifications by practitioners and employees, and to become the recognized body for professional marketers in Canada.

In 1984, the Institute’s by-laws were approved and James Jarrett, MCInst.M., FCInst.M was confirmed as the Institute’s National Chairman.

In 1992, the Institute changed its focus on educational standards and decided to accredit educational institutions whose programs matched the Institute’s education requirements for membership.

At the 2001-2002 Annual General Meeting, Grant Lee became the Institute’s first paid general manager to run the day-to-day operations of the Institute and activate committees chaired by members of the Board of Directors.

The Institute enhanced its online presence through 2005 by refreshing its Website and e-marketing activities. For the first time, readers of Marketing Canada could subscribe to the journal online.

In 2007, a new classification of membership was introduced. Members holding the designation MCInst.M could apply for a Certificate of Registration to practice as a Registered Professional Marketer (RPM).

Strategic alliances became the focus of the Institute from 2012 through 2015 and continue to influence the growth of the Institute.


Click on the books for a lengthy historical account.

Marketing Canada

Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all members and friends of The Canadian Institute of Marketing. Each issue covers articles related to changing marketing theory, applications of standards and principles, and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

Subscribe to Marketing Canada

Current Issue

 
 Click here to view the April 2017
 Issue

 Archived Issues since 2000
Student Members

click here to go to a page for students

Red River College Directions Conference

The Directions Conference connects RRC students in Business and Applied Arts with industry professionals in many areas of business.

 
CLICK HERE and see the pics.


Strategic Partners


AGL Marketing Limited
http://aglmarketing.com/

Providing management and marketing services, and sharing resources with the Canadian Institute of Marketing since 1998.
   


Announcements

Canadian Institute of Marketing
Sponsored Events 2017


 

The Canadian Institute of Marketing is proud to be involved with the 6th Annual Customer Experience Strategies Summit (April 26-27, Toronto), Canada’s largest customer experience summit. With 20+ award-winning speakers, this interactive forum is designed for CX executives looking to create transformational experiences that increase profitability across the entire customer journey.

Drive competitive differentiation to enhance your customer satisfaction and cement loyalty. Learn concrete tools to improve service quality, engage employees, integrate channels, and innovate processes.

Acquire critical insight from 20+ industry leaders including Coca-Cola, Mastercard, and Twitter to help you deliver on your brand promises and thrive in the experience economy!

Accelerate your progress to:A Customer-first Culture

  1. IoT
  2. Personalized Service
  3. Chatbots
  4. Omni-channel Success

Click to register and network with these thought leaders at the conference with an exclusive discount by using VIP Code: CIM20

For more information please visit: https://goo.gl/AgLaTu



 


 
Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you will learn, get inspired, find solutions for your business and build lasting relationships. Our topics and content span from: online marketing, digital engagement, customer acquisition and retention strategies, analytics, mobile, and more. Expand your community through fun and interactive networking with every part of the industry. From Sears to Wal-Mart, or Toys R Us to TIMEX … this is where the entire retail community comes to connect. Learn more here.



 

Refresh Your Digital Strategy to Connect with Customers & Grow Revenue

The Canadian Institute of Marketing supports the 7th Annual Digital Marketing for Financial Services Summit (June 21-22, 2017 in Toronto at the Westin Harbour Castle). The Digital Marketing for Financial Services Summit is the largest gathering of financial digital marketers in Canada. This exclusive marketing conference is the only event designed specifically to give Financial Institutions the tools to elevate their digital strategy and build business. Gain practical strategies and guidance to:

  • Ensure consistency across touchpoints to win and retain clients
  • Break through the noise with expert analytics and attribution strategies
  • Adopt creative strategies from disruptors and innovators in finance
  • Create targeted and personalized experiences with big data
  • Reach and engage customers while respecting regulations and privacy laws

Overcome the unique challenges marketers face in financial services and take away tactics from the best in the industry at this one-stop event – just for Canada!

Click here to register and network with thought-leaders & your peers.

For more information, visit the website.

 
 

205 Miller Drive
Halton Hills (Georgetown)  •  Ontario  •  L7G 6G4  •  CANADA
T: 416•705•5369  •  info@professionalmarketer.org