In 1982, marketers associated with Algonquin College met in Ottawa to establish a marketing institute modeled after the Chartered Institute of Marketing—UK. The Institute was launched to promote and develop the practice of marketing in Canada by encouraging the adoption of professional Standards and qualifications by practitioners and employees, and to become the recognized body for professional marketers in Canada.

In 1984, the Institute’s by-laws were approved and James Jarrett, MCInst.M., FCInst.M was confirmed as the Institute’s National Chairman.

In 1992, the Institute changed its focus on educational standards and decided to accredit educational institutions whose programs matched the Institute’s education requirements for membership.

At the 2001-2002 Annual General Meeting, Grant Lee became the Institute’s first paid general manager to run the day-to-day operations of the Institute and activate committees chaired by members of the Board of Directors.

The Institute enhanced its online presence through 2005 by refreshing its Website and e-marketing activities. For the first time, readers of Marketing Canada could subscribe to the journal online.

In 2007, a new classification of membership was introduced. Members holding the designation MCInst.M could apply for a Certificate of Registration to practice as a Registered Professional Marketer (RPM).

Strategic alliances became the focus of the Institute from 2012 through 2014 and continue to influence the growth of the Institute.

Click on the books for a lengthy historical account.

Marketing Canada

Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all members and friends of The Canadian Institute of Marketing. Each issue covers articles related to changing marketing theory, applications of standards and principles, and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

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Members elect new Council at AGM

The Canadian Institute of Marketing held its Annual General Meeting on July 5 in Toronto. Following is the fiscal year 2014/15 members of Council.

EXECUTIVE: John Jackson, Chair, Georgian College; Taiwo Soetan, Vice Chair, Red River College; Howard Pearl, Sec/Treas, Guardian; Shiv Seechurn, Registrar, BlueSky Vacations; Kevin Palmer, Past Chair, Superior Image Communications.
COUNCIL: Eric Doubt, Communication Associates; Kevin Palmer, Superior Image Communications; Jason Rasevych, Matawa First Nations Management; John Jackson, Georgian College; Shiv Seechurn, BlueSky Vacations; Tareq Ali, Canadian Institute of Steel Construction; Faythe Pal, Hands of Time Inc.; Reg Sheppard, University of New Brunswick; Anthony Raman, Education Marketer, New Zealand; Taiwo Soetan, Red River College; Jim Beatty, Olds College; Howard Pearl, Guardian.

Chair John Jackson presenting gift to ED Grant Lee from ED of Sri Lanka Institute of Marketing.

Delegates speak with Chair John Jackson following the meeting.

Delegates begin networking following the meeting.

Membership certificates presented to new members

New members of the Canadian Institute of Marketing were presented with membership certificates on September 9. Present were Meenakshi Pandey, MCInst.M; Susana Maria Lucas Teixeira, ACInst.M; Shahla Sohaib, ACInst.M; Omid Saeb, MCInst.M;  Aamir Sohail, MCInst.M; Tarek Elarkan, MCInst.M; Ayman Ahmed Shelbaieh, ACInst.M; Firas Abdouni, ACInst.M; Vivek Mahajan, ACInst.M; and Ramesh Raina, ACInst.M.

New members of the Canadian Institute of Marketing were presented with membership certificates on June 17. Present were Ms Bhuvana Makkapati, MCInst.M; Mr. Rehan Sami, MCInst.M; Mr. Arshad Ali Abbasi, MCInst.M; Mr. Mohamed Radwan, MCInst.M; Mr. Saurabh Mehta, ACInst.M; Mr. Homayoun Tabatabai, MCInst.M; and Grant Lee, FCInst.M., RPM (Executive Director of the Canadian Institute of Marketing). Absent from the photo were Ms Lizbeth James, MCInst.M; and Mr. Daniel Akhatsokhe, ACInst.M.

New members of the Canadian Institute of Marketing were presented with membership certificates on June 12. Present were Ms Kaiyu Ma, MCInst.M; Mr. Aladdin Rashad, MCInst.M; Mr. Gopienauth Sowdagar, MCInst.M; Mr. Adnan Rashid, MCInst.M; Mr. Sam John Thomas, MCInst.M; Ms Donna Guy-Williams, ACInst.M; Mr. Sebastian Gutierrez, ACInst.M; and Grant Lee, FCInst.M., RPM (Executive director of the Canadian Institute of Marketing). Absent was Ms Parisa Safaei Pirouz, MCInst.M who was being interviewed for employment.

Professional members considering challenging the exam for the Certificate of Registration can purchase a copy of MKTG to prepare for the written portion.

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