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History

In 1982, marketers associated with Algonquin College met in Ottawa to establish a marketing institute modeled after the Chartered Institute of Marketing—UK. The Institute was launched to promote and develop the practice of marketing in Canada by encouraging the adoption of professional Standards and qualifications by practitioners and employees, and to become the recognized body for professional marketers in Canada.

In 1984, the Institute’s by-laws were approved and James Jarrett, MCInst.M., FCInst.M was confirmed as the Institute’s National Chairman.

In 1992, the Institute changed its focus on educational standards and decided to accredit educational institutions whose programs matched the Institute’s education requirements for membership.

At the 2001-2002 Annual General Meeting, Grant Lee became the Institute’s first paid general manager to run the day-to-day operations of the Institute and activate committees chaired by members of the Board of Directors.

The Institute enhanced its online presence through 2005 by refreshing its Website and e-marketing activities. For the first time, readers of Marketing Canada could subscribe to the journal online.

In 2007, a new classification of membership was introduced. Members holding the designation MCInst.M could apply for a Certificate of Registration to practice as a Registered Professional Marketer (RPM).

Strategic alliances became the focus of the Institute from 2012 through 2015 and continue to influence the growth of the Institute.


Click on the books for a lengthy historical account.

Marketing Canada

Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all members and friends of The Canadian Institute of Marketing. Each issue covers articles related to changing marketing theory, applications of standards and principles, and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

Subscribe to Marketing Canada

Current Issue


April 2015

 Archived Issues since 2000






















Student Members

click here to go to a page for students

Strategic Partners


ACCES Employment
http://www.accestrain.com/
 
ACCES Employment is a leader in connecting employers with qualified employees from diverse backgrounds.
 
AGL Marketing Limited
http://aglmarketing.com/

Providing management and marketing services, and sharing resources with the Canadian Institute of Marketing since 1998.
Canadian Association of Marketing Professionals
http://canadianmarketer.ca/
Conferences, seminars and networking events for Toronto-area members.

 

   


Announcements

Annual General Meeting - Toronto

June 13, 2015
Old Mill, Toronto

 





  Enjoy the ambiance of the Old Mill and meet with professional marketers who are taking the time to build the Institute. Our mission for the remainder of 2015 and 2016 is about growth. We have an accreditation program for forging strong relationships with Canadian colleges and universities to encourage student membership and ensure strong academic programs that deliver the academic requirements for membership.

We have a structure and organization based on a new bylaw to guide our actions. We have a program of continuous professional development through the Certificate of Registration and the Registered Professional Marketer designation. And, we have strategic partnerships that build our credentials in industry and academia. Now we need to build our profile with governments. The tasks ahead are formidable. You can make a difference on June 13 by sending your proxy to participate in the business meetings, or attending, if you are visiting Toronto or residing in the Greater Toronto Area. Prepare for the meeting by clicking on the following links.

Notice

Conference (TBA)

Proxy

Registration

Evening in the city (a social event) - TBA


New International Member Category - ICInst.M

The Canadian Institute of Marketing received its Certificate of Continuance in July, 2014. To secure the documentation from Industry Canada, the Canadian Institute of Marketing adopted the model bylaw provided by Industry Canada and updated the Institute's bylaw. Included in the update is a new membership category - International Associate.

The category, International Associate (ICInst.M) is for marketers residing in countries other than Canada who wish to be a peer-reviewed member holding a Canadian Institute of Marketing credential. They are non-voting members and cannot challenge the Institute's Certificate of Registration to be able to use the post nominal RPM (Registered Professional Marketer). Only professional members holding the designation MCInst.M can challenge the exam.

Any marketer residing in countries other than Canada may apply for the voting level Associate (ACInst.M) and Professional Member (MCInst.M) designations. There are, however, experience and academic requirements for the ICInst.M designation. These are detailed on the membership page of this Web site at http://www.professionalmarketer.ca/Membership.aspx.


Canadian Institute of Marketing joins Advertising Standards Canada

In November, the Canadian Institute of Marketing joined Advertising Standards Canada (ASC). Advertising Standards Canada is the national not-for-profit advertising self-regulatory body. It is committed to fostering community confidence in advertising and to ensuring the integrity and viability of advertising in Canada through responsible industry self-regulation. Read more...


Professional members considering challenging the exam for the Certificate of Registration can purchase a copy of MKTG to prepare for the written portion.


Contact - Canada Post - Telephone - Email

Mail
205 Miller Drive
Halton Hills (Georgetown)  •  Ontario  •  L7G 6G4  •  CANADA
T: 905•877•5369
info@professionalmarketer.org