In 1982, marketers associated with Algonquin College met in Ottawa to establish a marketing institute modeled after the Chartered Institute of Marketing—UK. The Institute was launched to promote and develop the practice of marketing in Canada by encouraging the adoption of professional Standards and qualifications by practitioners and employees, and to become the recognized body for professional marketers in Canada.

In 1984, the Institute’s by-laws were approved and James Jarrett, MCInst.M., FCInst.M was confirmed as the Institute’s National Chairman.

In 1992, the Institute changed its focus on educational standards and decided to accredit educational institutions whose programs matched the Institute’s education requirements for membership.

At the 2001-2002 Annual General Meeting, Grant Lee became the Institute’s first paid general manager to run the day-to-day operations of the Institute and activate committees chaired by members of the Board of Directors.

The Institute enhanced its online presence through 2005 by refreshing its Website and e-marketing activities. For the first time, readers of Marketing Canada could subscribe to the journal online.

In 2007, a new classification of membership was introduced. Members holding the designation MCInst.M could apply for a Certificate of Registration to practice as a Registered Professional Marketer (RPM).

Strategic alliances became the focus of the Institute from 2012 through 2015 and continue to influence the growth of the Institute.

Click on the books for a lengthy historical account.

Marketing Canada

Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all members and friends of The Canadian Institute of Marketing. Each issue covers articles related to changing marketing theory, applications of standards and principles, and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

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March, 2015

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Strategic Partners

ACCES Employment
ACCES Employment is a leader in connecting employers with qualified employees from diverse backgrounds.
AGL Marketing Limited

Providing management and marketing services, and sharing resources with the Canadian Institute of Marketing since 1998.
Canadian Association of Marketing Professionals
Conferences, seminars and networking events for Toronto-area members.




Sheridan’s Pilon School of Business team takes Gold at OCMC 2014

Sheridan’s Pilon School of Business team took gold at OCMC 2014 held at the Blue Mountain Conference Centre November 20 and 21.
Congratulations to the Sheraton team from members of the Canadian Institute of Marketing.
Representing the Institute at the event were Faythe Pal, MCInst.M., and Shiv Seechurn, MCInst.M., RPM. Both members of Council were judges in the case competitions on Friday. More photos and information here.

In November, the Canadian Institute of Marketing joined Advertising Standards Canada (ASC). Advertising Standards Canada is the national not-for-profit advertising self-regulatory body. It is committed to fostering community confidence in advertising and to ensuring the integrity and viability of advertising in Canada through responsible industry self-regulation. Read more...

Georgian College marketing programs re-accredited

The Canadian Institute of Marketing re-accredited the Business-Marketing Two-Year Co-op Diploma program and Business – Marketing (Two - year Diploma) program of Georgian College, effective October 1, 2014. The programs will be open for re-accreditation once again in 2017.

Graduates of the Business-Marketing Two-Year Co-op Diploma and Business – Marketing (Two - year Diploma) may apply to the Canadian Institute of Marketing for Graduate, Associate, or Professional membership. An applicant who has graduated from the Business-Marketing Two-Year Co-op Diploma or Business – Marketing (Two - year Diploma) would be granted at least Graduate Membership.

To view the details of the programs, see, and

Professional members considering challenging the exam for the Certificate of Registration can purchase a copy of MKTG to prepare for the written portion.

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