Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all members and friends of The Canadian Institute of Marketing. Each issue covers articles related to changing marketing theory, applications of standards and principles, and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

Subscribe to Marketing Canada

Current Issue

	Winter 2012, Volume 8, Issue 1	3.25 MB
Archived Issues since 2000

Chair Pal and Institute Quoted in MSN Money April 19, 2012
How the 'Dragons' Den' effect works
Win or lose, just getting on the show can make all the difference for fledgling companies

...By industry numbers, "Dragons' Den" is the country's top-rated entertainment program, having reached two in five Canadians over the course of its most recent season.

2^nd

Social Media Branding

Keeping control of the branding message through effective use of social media
September 19-21, 2012, Toronto

Brought to you by:

Federated Press
P.O. Box 4005, Station “A”
Toronto, Ontario
M5W 2Z8

Endorsed by The Canadian Institute of Marketing

Who should attend

VICE-PRESIDENTS, DIRECTORS & MANAGERS OF MARKETING, BRANDING, ADVERTISING & BRAND MANAGEMEN COMMUNICATIONS PERSONNEL, RESEARCH & CORPORATE DEVELOPMENT PERSONNEL, AND PROFESSIONALS INVOLVED IN DEVELOPING A WINNING BRAND

Social media can breath new life into brands by enabling business to build collaborative relationships with their customers. However, its use in itself does not guarantee success. Yet, despite the sometimes overly optimistic hype, there is no denying that social media is a “game changer,” particularly as it relates to the company’s marketing and branding efforts.

Although businesses know that they should be taking advantage of this rapidly evolving marketing tool, the questions often become: How do you even begin to develop a social media branding strategy? What are the real benefits? How can you measure them? What are the best tools? And most of all, how do you cut through the hype to get some concrete answers? We think the best way is to learn from senior marketing Vice Presidents and Directors who are already branding with social media and find out how they are doing it.

Attend Federated Press’ Social Media Branding conference and join these leading Canadian organizations who are effectively marketing their brand message using social media. Find out how they have done it, why they did it and what the benefits and pitfalls have been for:

Aeroplan Canada Inc.
Aviva Canada Inc.
Bell Canada
City of Regina
Deloitte
Future Electronics Inc.
GiveGet
henderson bas kohn
Ivanhoé Cambridge
J Munn Marketing
Knightsbridge Human Capital Solutions
LG Electronics Canada
Maple Leaf Sports & Entertainment Ltd.
MNP LLP
Nokia
Rogers Media Inc.
Prescient Digital Media Ltd.
Scotiabank
Sun Life Financial
The Globe and Mail Inc.
Via Rail Canada Inc.
Universal Music Canada
Worldhotels
Yahoo! Canada

Discover how they are:

• Linking social media branding strategy with business goals
• Determining which social media channels to use
• Using social media as a collaboration tool for generating service and product ideas with customers
• Measuring the success of the social media campaign
• Capitalizing on the opportunities of digital video
• Realizing the branding benefits of using Twitter for customer service

Whether your organization is large or small, cut through the hype and get practical advice from senior Canadian marketing executives on developing, managing and reaping the rewards of social media in your corporate branding campaigns.

With the level of practical experience at this conference, this is one event you cannot afford to miss.

Don’t miss our optional workshops on Developing Engaging Brand Content for Social Media Sites & drafting your business plan to take your ideas forward.

http://www.federatedpress.com/pdf/SMB1209-E.pdf