Opinions and Views of Marketers and Managers in the Greater Winnipeg Area

The Winnipeg Bureau is dedicated to marketers in the Greater Winnipeg Area (GWA). It is, however, open to marketers worldwide, and especially marketers and managers throughout Manitoba. Winnipeg Bureaucrats are encouraged to post ideas, questions, engaging marketing and management topics and concerns such as customer experience management (CEM), Cloud marketing, social media marketing, events and concepts related to marketing. To join the Winnipeg Bureau and post information, contact the Principal Member (PM) of the bureau, Taiwo Soetan, to add your items.

Bureaucrats that operate businesses may advertise on the Winnipeg page. Post your business logo in the “sponsors” panel where other bureaucrats can learn about you. Bureaucrats may also post images and documents.

Registered Professional Marketers holding the RPM post-nominal may protect and enhance their credential by participating in the bureau.

Check your bureau often to learn about events, conferences and meetings of interest to marketers in the GWA."

Winnipeg the Beautiful - A City for the Millennium

Winnipeg is the capital and largest city of the province of Manitoba, Canada. It is located near the longitudinal centre of North America, at the confluence of the Red and Assiniboine Rivers. The name Winnipeg comes from the Western Cree words for Lake Winnipeg nearby, referring to muddy or brackish water. The region was a trading centre for aboriginal peoples long before the arrival of Europeans. French traders built the first fort on the site in 1738. A settlement was later founded by the Selkirk settlers of the Red River Colony in 1812, the nucleus of which was incorporated as the City of Winnipeg in 1873. As of 2011, Winnipeg was the seventh most populated municipality in Canada. Known as the "Gateway to the West", Winnipeg is a railway and transportation hub with a diversified economy.


Canadian Institute of Marketing exhibit at RRC Directions Business Conference 2017

Vice Chair Tai Soetan, MCInst.M, represented the Institute at the 2017 conference. The event provided opportunity for the Canadian Institute of Marketing to profile its professional credentials to marketing students who may go on after graduation to develop a life-long career in marketing.

Following are a selection of photos supplied by VC T. Soetan.


Canadian Institute of Marketing exhibit at RRC Directions Business Conference 2015

The Directions Business Conference brought together students of Red River College’s School of Business and Applied Arts with leaders in the business community. Students attended seminars and roundtable sessions throughout the day ranging in topics from financial planning, to getting started in business, project management, marketing and human resources.

The day gave them an excellent opportunity to experience a symposium and network with their contemporaries and future employers.

Vice Chair of the Canadian Institute of Marketing, Tai Soetan, MCInst.M, helped organize the event and represented the Institute at the exhibit table. The event provided opportunity for the Canadian Institute of Marketing to profile its professional credentials to marketing students who may go on after graduation to develop a life-long career in marketing.



By Dr. Travis Bradberry

A study at Strayer University found that most people think success is about achieving your personal goals.  Ultra successful people delight themselves by blowing their personal goals out of the water. They succeed along many different dimensions of life—their friendships, their physical and mental health, their families and their jobs (which they are not only good at but also enjoy).
TalentSmart has conducted research with more than a million people, and we’ve found that ultra successful people have a lot in common. In particular, 90% of them are skilled at managing their emotions in order to stay focused, calm, and productive.
These super successful folks have high emotional intelligence (EQ), a quality that’s critical to achieving your dreams.
While I’ve run across numerous effective strategies that ultra successful people employ to reach their goals, what follows are twelve of the best. Some of these may seem obvious, but the real challenge lies in recognizing when you need to use them and having the wherewithal to actually do so.

1. They are Composed
Ultra successful people are composed because they constantly monitor their emotions, they understand them, and they use this knowledge in the moment to react to challenging situations with self-control. When things go downhill, they are persistently calm and frustratingly content (frustrating to those who aren’t, at least). They know that no matter how good or bad things get, everything changes with time. All they can do is adapt and adjust to stay happy and in control.
2. They are Knowledgeable
Super successful people know more than others do because they’re constantly working to increase their self-awareness. They vow constant growth. Whenever they have a spare moment, they fill it with self-education. They don’t do this because it’s “the right thing to do”; they do it because it’s their passion. They’re always looking for opportunities to improve and new things to learn about themselves and the world around them. Instead of succumbing to their fear of looking stupid, truly exceptional people just ask the questions on their mind, because they would rather learn something new than appear smart.
3. They are Deliberate
Ultra successful people reach decisions by thinking things out, seeking advice from others, and sleeping on it. They know that (as studies show) impulsively relying too much on gut-instinct is ineffective and misleading. Being able to slow down and logically think things through makes all the difference.
4. They Speak with Certainty
It’s rare to hear super successful people utter things like “Um,” “I’m not sure,” and “I think.” Successful people speak assertively because they know that it’s difficult to get people to listen to you if you can’t deliver your ideas with conviction.
5. They Use Positive Body Language
Becoming cognizant of your gestures, expressions, and tone of voice (and making certain they’re positive) draws people to you like ants to a picnic. Using an enthusiastic tone, uncrossing your arms, maintaining eye contact, and leaning towards the person who’s speaking are all forms of positive body language that super successful people use to draw others in. Positive body language makes all the difference in a conversation because how you say something can be more important than what you say.
6. They Leave a Strong First Impression
Research shows that most people decide whether or not they like you within the first seven seconds of meeting you. They then spend the rest of the conversation internally justifying their initial reaction. This may sound terrifying, but by knowing this, you can take advantage of it to make huge gains in how people respond to you. First impressions are tied intimately to positive body language. A strong posture, a firm handshake, a smile, and open shoulders help ensure that your first impression is a good one.
7. They Seek Out Small Victories
Successful people like to challenge themselves and compete, even when their efforts yield only small victories. Small victories build new androgen receptors in the areas of the brain responsible for reward and motivation. The increase in androgen receptors increases the influence of testosterone, which further increases their confidence and eagerness to tackle future challenges. When you achieve a series of small victories, the boost in your confidence can last for months.
8. They are Fearless
Fear is nothing more than a lingering emotion that’s fueled by your imagination. Danger is real. It’s the uncomfortable rush of adrenaline you get when you almost step in front of a bus. Fear is a choice. Exceptional people know this better than anyone does, so they flip fear on its head. Instead of letting fear take over, they are addicted to the euphoric feeling they get from conquering their fears.
9. They are Graceful
Graceful people are the perfect combination of strong and gentle. They don’t resort to intimidation, anger, or manipulation to get a point across because their gentle, self-assured nature gets the job done. The word gentle often carries a negative connotation (especially in the workplace), but in reality, it’s the gentleness of being graceful that gives ultra successful people their power. They’re approachable, likeable, and easy to get along with—all qualities that make people highly amenable to their ideas.
10. They are Honest
Super successful people trust that honesty and integrity, though painful at times, always work out for the best in the long run. They know that honesty allows for genuine connections with people in a way that dishonesty can’t and that lying always comes back to bite you in the end. In fact, a Notre Dame study showed that people who often lied experienced more mental health problems than their more honest counterparts.
11. They are Grateful
Ultra successful people know that it took a lot of ambition, passion, and hard work to get where they are in life. They also know that their mentors, colleagues, families, and friends all played a huge role in their success. Instead of basking in the glory of achievement, super successful people recognize others for the wonderful things they’ve done for them.
12. They are Appreciative
Truly exceptional people are able to achieve so much because they know the importance of slowing down and appreciating everything they already have. They know that a huge amount of their positivity, grit, and motivation comes from their ability to stay grounded and appreciate the opportunities that life has given them thus far.
Bringing It All Together
These habits can make any of us more successful if we use them every day. Give them a try and see where they take you.

Taiwo Soetan. MCInst.M
School of Business & Applied Arts
Red River College of Applied Arts, Science and Technology

Ilona Danilova
Professional marketer with 10 years of experience in marketing communications, advertising, and brand marketing being employed with the leading financial, automotive and telecommunication companies in Ukraine.

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