By Grant Lee on 2/21/2012 7:44 AM
This is a blog by Michael Zipursky is a business consultant and co-founder of FreshGigs.ca, Canada’s leading jobsite for pre-screened marketing, communications and graphic designer jobs. His work has been featured in FOX Business, HR Executive, Financial Times and other media. It was posted on his behalf by Grant Lee
Lack of focus. That's one of the biggest mistakes you can make as a business owner.
It doesn't matter what industry you’re in, whether you offer a product, service or both ... the consumer of today has almost infinite possibilities to choose from ... and if you fail to give them an overwhelming reason to do business with you, they simply won't.
Today, at the click of a mouse, a potential customer can leave you and your business in the dust as they scoot off to find someone that does a better job of catching their interest and engaging them.