By Grant Lee on 2/21/2012 7:44 AM
This is a blog by Michael Zipursky is a business consultant and co-founder of FreshGigs.ca, Canada’s leading jobsite for pre-screened marketing, communications and graphic designer jobs. His work has been featured in FOX Business, HR Executive, Financial Times and other media. It was posted on his behalf by Grant Lee
Lack of focus. That's one of the biggest mistakes you can make as a business owner. It doesn't matter what industry you’re in, whether you offer a product, service or both ... the consumer of today has almost infinite possibilities to choose from ... and if you fail to give them an overwhelming reason to do business with you, they simply won't. Today, at the click of a mouse, a potential customer can leave you and your business in the dust as they scoot off to find someone that does a better job of catching their interest and engaging them. |
By Grant Lee on 11/9/2010 8:30 PM
The Canadian Institute of Marketing has published its standards on this Web site. They have a global reach, based on well-established standards of marketing associations and educators. It is important for marketing organizations and marketers to be aware of the standards that influence the practice of marketing. Were you aware that marketing standards exist? If so, where do you find your benchmark of standards?
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By Grant Lee on 9/26/2010 7:49 PM
Marketing is commonly regarded as an unregulated business discipline in Canada’s colleges, universities, industry and the public sector. Despite its weave into the fabric of the smallest and largest enterprise, marketing is not well understood and marketers, no matter what their credentials (if any) continue to operate within rules and expectations set by employers. Without knowledge of marketing standards, applications of principles, experience in marketing products and services, and marketing ethics, uninformed employers may be responsible for underperformance of products and services that impact on profit margins and satisfaction of stakeholders. Do you agree? Why?
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